Ad Council | Tougher Than Tough
Ad Council | AARP: Tougher Than Tough
“Nobody’s tougher than a caregiver” - Danny Trejo, universally known-tough guy
40% of caregivers in America are men. That's over 16 million guys taking care of someone they love. So to recognize (and offer assistance) to these male caregivers, we wanted to change the perception of 'caregiving' as a female-dominated job. Remove the stigma. So we got the toughest guy on the planet, Danny Trejo, to let everyone know who the toughest guys on the planet really are.
SOCIAL
Since men hate asking for help, we decided to bring tips to them.
Across AARP's social channels, we posted a series of tips aimed to help male caregivers and alleviate the some common stresses of caregiving.
COVERAGE
