Reese’s | Swap Shop

Before new Reese’s Lovers released nationwide, we gave people a taste. But the only way to try one was by swapping something. We got house keys, a college essay on United Nations policy (B- paper, at best), and some illegal substances. For one day on Canal street, we proved that Reese’s fans will do anything for peanut butter and chocolate. A lot of people in the media talked about our shop. But more importantly, we swapped a ton of Reese’s Lovers.