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Reese's | Not Sorry

We launched a Reese's new campaign, with a new tagline ‘Not Sorry’, and a new voice– Will Arnett. Then used every ad to unapologetically make people want Reese’s.

Reese’s | Not Sorry

How do you sell more Reese’s when literally everyone with a mouth, that isn’t allergic to peanuts, already eats them? Launch a new campaign, new tagline, and get Will Arnett to read all your scripts. Also, shoot the actual product and make a lot of short TV ads. I’m sure you’ve seen one, too many times, at some point.

Then we made some seasonal Halloween spots…

Of course a few Holidays spots:

And Valentine’s Day spots…

And Easter and March Madness…

And then spots for new product launches, like new Reese’s THINS.

How about new Pieces Cup spots and a couple about chilling Reese’s? Which is basically us just telling you that you can put your Reese’s in the fridge/freezer!

Reese’s makes bars too. So we did a few spots for those.

Still reading…
Odds are, you probably saw some of these on TV or online, at some point. The good news is the above spots actually helped Reese’s grow their very large business even more.